QR codes generated in the conventional way
Various tools available on the Web allow you to create a QR-code directly translating the URL of the page to visit. Such a way of doing things, permanently linking the QR code to one page and only one, has major drawbacks, for example in the following situations:
– You have composed a business card or an advertising brochure with a QR code plugging into the home page of your website. What do you do if you change the domain name of your site? If, participating in an exhibition, you want to promote your stand? If, launching a new product you want to connect your visitors directly to that product’s page?
– You have published a catalog of your products at great expense. You have placed QR codes in various pages allowing your customers to connect to your website to find out more. Your products evolve, a new product is coming: will you continue to connect your customers to the old product and leave them in the dark about the new product?
Indexed QR codes
DnC offers its QR-code indexing technique. In this context, the QR-code data is reduced to the domain name of the support site and to an index, for example:
The support site receives this URL and translates it using a database and find the target URL out of the index value. The visitor who flashed the QRC is immediately redirected to this URL.
The support site provides all the tools necessary to manage this URL, in particular to change the address at any time.
In addition, the support site database contains the following entries for each code:
– a title,
– a description,
– statistics of the use of each QR-Code.
allowing advanced uses such as:
– display of a particular message;
– display of several banners offering the visitor the choice of the target page (example opposite);
– advertising prior to redirection in the form of a banner or video;
– display of a questionnaire,
– audio-guide,
– etc.
Notes:
– Use QR codes in compliance with regulations and good practice!
– Another advantage of indexed QR codes is their lower density (the URL is shorter), allowing it to be read from further away than a conventional QR code of the same size.
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